Today, I came across another president who also uses the services of the company he heads, but it was much more credible. It's an article in the Globe and Mail about David Kirchhoff, the president and CEO of WW International. He's the one who took nine years to lose 45 pounds and he's written a book about it.
But he also offers up some great advice in the article, which not only makes sense but rings truer than the Hair Club ever did because he's using a program that has been proven to work for millions of people (me included), but he also didn't have instant, immediate and forever-lasting success from the start. It's nice to see that other people struggle and that they're not afraid to talk about it. Among other things, the article has this to say:
The reason why so many people tend to fail when trying to lose weight is they expect a “miraculous and massive achievement” to happen overnight. The truth is, success comes from slogging it out over years, not days or weeks.Sure, Jennifer Hudson is a great celebrity spokeswoman for WW, but she has more resources at her disposal than I'll ever have so of course her success has been astronomical. That's not the reality for the majority of people and I enjoy seeing how the normal ones make it work.
While I'm hoping it won't take me nine years to lose 45 pounds, suddenly it doesn't seem so bad if it does.